While at Type A, I was tasked with the production of a corporate/Brand video which highlighted the company's brand values and the people behind the brand.
I was responsible with the ideation as-well as all production aspects of the video.
The final product is a video that showcases, the atmosphere in the office as-well as the individual's personality and how they all come together to create the brand.
The video also showcases some of the workflow and the way the brand operates to get results for their clients.
The video also showcases some of the workflow and the way the brand operates to get results for their clients.
Additionally a high energy song was used to resonate with the fresh, young and vibrant image that the brand is trying to portray; this dictates the tempo and energy and as the video reaches its end it picks up in pace - through faster editing - and ultimately culminates in the Type A logo.
Quick text was also used to drive some of the key brand values home.
