As a creative and content creator at BBH, I was given the task to elevate the social media presence of Tesco owned clothing brand F&F
The brief
The ask was simple: Position F&F clothing as a premium, high quality and on trend fashion brand
The process
I begun with presenting what the competitors and the trends were
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/dc2ca1c7-3965-4bd1-b11b-f6877fcf61b6_rw_1920.png?h=bff76c9cd33be3e43071d8cf49fffc71)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/9749de4f-94f3-474c-a558-98a60c10fd2b_rw_1920.png?h=d0ea1f7d28734b96e16000bf7768e709)
After identifying a direction and approach the client was happy to take a then created various asset for different story types
Big bold titles:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/1a8bdc5c-af70-4309-9ab5-24ed4d886486_rw_1200.jpg?h=e0fdda893ab57e4e27c1403197f90a40)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/4fb139c8-d086-46ed-b8c1-d7ff5fc77f81_rw_1200.jpg?h=ecb79fde82e6befd6b42b314219b599f)
Trends and outfit inspo story sets:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/3e3a84a7-b521-483b-b260-141fdb21c371_rw_1200.jpg?h=3b6d53bee9965a9eec91c92a5b7ad719)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/1b84f911-7042-433b-afaf-689a38a01d27_rw_1200.jpg?h=48d83233022d10747650e64d4c49d5a5)
The F&F edit story sets:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/ab829874-f032-4817-945d-e3e9e29f93ee_rw_1200.jpg?h=6aaa1e59e9f0d60c2fbf1122f5bd7d86)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/ff966be8-ede0-4c6b-8cfb-ce2ee3a2a68f_rw_1200.jpg?h=0f2b28c33634606f13ea45a4a9a4416a)
Call outs and price story sets:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/219af78c-8a1c-46f1-8133-5b4961914a2f_rw_1200.jpg?h=5511236ef1fe8c60d28836ff2a7704d7)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/0f6fbd3c-9f3f-4008-9646-28f6ff2aa1af_rw_1200.jpg?h=e63c5e86d4fa507ef1240ebd805b19b9)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/96cac8dd-624e-4bd2-9bcb-2a5e59db5534_rw_1200.jpg?h=4eddc4df7417df58779fbee61651140a)
Call outs and price story set 2:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/96613f33-3032-4f6b-8f5c-09e9fa8ff8e4_rw_1200.jpg?h=f828d45986e1d4af1cd88ccf06c705a4)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/6a896bff-4c73-4348-aa7e-907adaae1fa3_rw_1200.jpg?h=b9fff127d8edbeca9886ee061abe425c)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/4eccec6f-fec5-4f84-ab3d-266eadb1e24a_rw_1200.jpg?h=396e2e86282b9a8e73e93dc9025c9faf)
Sale story set:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/df583e1a-b9a8-44b6-bf8a-06425ed15d04_rw_1200.jpg?h=24f2e95d42b052a3306070169563be49)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/e7d584dc-3142-46a7-a814-408602260c89_rw_1200.jpg?h=d47668f4aa2ee4d34cbd02e55af7edb9)
I also created moving story templates:
Examples of templates in use:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/3e79de2a-7e94-4256-aa1d-21a5a0cb54e8_rw_1200.jpg?h=54a78b81da58611d61d9315ed49839b4)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/8a1b3591-02ac-48ab-807d-fdf573a2f425_rw_1200.jpg?h=9413baa64fbb42c337d26b17bb22ed7d)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/723d7030-b3a1-4c31-92bb-c3cae3e76983_rw_1200.jpg?h=a66e817735fae92c5f499c60a970e956)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/443b1d82-ca09-4515-8b24-7af7281b81dd_rw_1200.jpg?h=a8f579bb29c773f564d21a59396d0451)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/e00c99a0-e8cc-4d3b-a9ba-92a06b8152ff_rw_1200.jpg?h=9b29931a16454619de2a963746d5769f)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/d53bd544-503e-4ba9-92b0-943f4d091131_rw_1200.jpg?h=66c5b9d4a15efc2a5b920b4deb9e13df)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/f97a1b53-4924-49b2-b147-ae12065241bb_rw_1200.jpg?h=97b626e6cfe8e97bad4af1bdae730db3)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/ccec1976-6b31-4978-89d9-c19fe3a51b27_rw_1200.jpg?h=35a43648ef9b92422303b872a9b42a51)