As a creative and content creator at BBH, I was given the task to elevate the social media presence of Tesco owned clothing brand F&F
The brief
The ask was simple: Position F&F clothing as a premium, high quality and on trend fashion brand
The process
I begun with presenting what the competitors and the trends were
After identifying a direction and approach the client was happy to take a then created various asset for different story types
Big bold titles:
Trends and outfit inspo story sets:
The F&F edit story sets:
Call outs and price story sets:
Call outs and price story set 2:
Sale story set:
I also created moving story templates:
Examples of templates in use:
