Type A Media is one of the official Brand Partners for SEMRush - a company made up of 650 specialists in four countries focused on creating the best competitive intelligence solution for all digital marketing spheres.
As Brand Partners the MD at Type A is sometimes asked to speak at some of the conferences, webinars and convention that they run
As Brand Partners the MD at Type A is sometimes asked to speak at some of the conferences, webinars and convention that they run
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/dda067db-0bfc-4f55-a4b3-014c05b84c22_rw_1920.jpg?h=d36ed9e9dff88156c868c3478d334824)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/055e31ff-4d37-4081-8a67-9faa500a079a_rw_1920.jpg?h=f15e3ef8fb3362ddcf1a4eb740f4b96c)
I was hence asked by my agency to create two videos for two upcoming events held by SEMRush where our MD would be talking. I had to create something that was snappy, visual engaging and communicated vital information quickly
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/8ce9204c-057c-470b-8979-144bf1c43f9c_rw_1920.jpg?h=e64ca23f59daf83f392d19f4e2a2617e)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/7ce4d721-debb-44fe-8807-f62eb856d450_rw_1920.jpg?h=55dd800aff625f8f97ae91d743bda569)
To accomplish this I decided to use a mixture of graphical elements and animation, coupled with voice over and high tempo music. As well as the standard footage.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/d93ee6d7-f63e-47a0-8917-801041dacb8c_rw_1920.jpg?h=a345a9ff74d45bd2c99b272d7fad8035)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/7891d277-b690-4056-bda8-654464b48db8_rw_1920.jpg?h=6ff0d76f7a1a06b4758da64dac3444a7)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/282ff679-743c-43a4-9c78-2c86fa3951d0_rw_1200.gif?h=3af6e860e3d1905924091af3166ac9ff)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/592f8249-f0da-4a38-a725-ae56cb42eb7c_rw_1920.jpg?h=fdfe676e385a0c01a83b3e05c58f381c)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/323034eb-8773-4f54-a113-faa4ef2dc34f_rw_1920.jpg?h=d24b0b62fdcc42adb749b1589459314a)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/05f9dc34-41ca-4285-9203-a6c445a6df32_rw_1200.gif?h=e46a2d5bde4b3747e081fb5f1989ac43)
The final product is one that manages to find the balance between informative, engaging and light hearted whilst still appearing professional: