A member of the team at Type A media was given the opportunity to be one of the guest speakers at BrightonSEO; to maximise brand exposure we decided to come up with a concept that would promote brand engagement and excitement around the event.
We decided to put our own spin on the iconic game "Where's Wally" and create "Where's Walia".
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/4631f2bc-31e4-4577-a1ea-e5280097557e_rw_1200.jpg?h=3141d52132b00fcad5938096da8c4be0)
We were lucky enough to have a team member that had a name that flowed nicely with the entire concept and decided to make the concept centre around him; so I went about creating the character first.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/3db2099c-45dd-4203-a787-366325d1ab43_rw_3840.jpg?h=36a2c09c346d4352a77dccbe05fbcd48)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/a1859e10-0472-43cd-94d8-9a1678e3f052_rw_3840.png?h=02d4024f2b599f7f433a468c14aa1f69)
People were encouraged to search for Walia, follow our Twitter page, take a selfie with him with the hashtag "whereswalia" and post it on their twitter page for the chance of winning a free tech audit of their website.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/4f3130a3-5e2d-4a58-a04a-da0b6ac8f36b_rw_3840.png?h=5dc3e094808962e40e8bc5932973cdf8)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/76b5bf58-099c-454f-87da-46604f9aba82_rw_3840.png?h=99e3e60db2134f97800fea929c5fd03a)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/02be49ee-c674-44ec-a6b7-2c1ee4044b7e_rw_3840.png?h=4347a790d388edeb7ec81afff986d4cd)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/239b0d77-086b-4e39-8aa0-1d92c0de33c0_rw_3840.png?h=7c675bf46ac9d5c3ef8ecc3dd68ec466)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/0e2e0d37-57f0-4ecd-be74-18b70316f565_rw_3840.png?h=002ebf68f51b4fa65762ce56b273c0d0)
I then created a series of short videos that would be released across multiple channels together with the images
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/fc21a5a0-cdaf-4d21-9761-d0cde40ebe17_rw_1920.gif?h=3b75d3de536f7635ec646d958b4ac384)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/94d22624-7dc5-4f0f-92b1-51008acb50f9_rw_3840.png?h=ea3e7c464b51c3e11f54c82748e1456a)