With the launch of their new & improved Meal Deal range, we thought at BBH that it was high time somebody gave our nation's best loved lunch the iconic treatment.
Hooked off the social insight that Brits love rating, debating and celebrating their favourite combos we created a playful film that brought this behaviour to life, showcasing the all wonderful ways different people will defend their own 10/10 choice.
Social CD Thomas Reynolds with the support of Elin Butler was responsible for coming up with the creative behind the 60 second ad below:
My role in all of this was coming up with 15s and 6 second social ads that would support the campaign (as well as helping capture some shots from the main ad)
The creative behind the ads was simple - capture that first bite, that moment of surprise and enjoyment in a natural and authentic way. The camera is a fly on the wall observing the character on their lunch break.
I also used the characters from the main content to maintain synergy and draw a clear parallel.
6 second social ads:
15 second social ad:
