![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/b77e7ca6-79a1-4d48-9f36-58bf5b4f00f9_rw_3840.jpg?h=38a091ff7b477dc7bb2949fdab8cd854)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/d2c90071-f748-4020-b716-c04732aff20a_rw_3840.jpg?h=da1b0ea1894f59237639007b88226a4f)
I had the pleasure of working on all aspects of the video; from pre-production, production and post. This includes the hiring of actors, uniforms and props. Everything other than stock footage was shot by myself.
I was also responsible for the product photography.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/656b643a-2bc4-4d14-83f2-5a7049eccd3c_rw_3840.jpg?h=bc4c49cc1fbd48a878c1a4e48a9d56dc)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/205620e1-3d54-445b-95ec-8aa52aa7daf3_rw_3840.jpg?h=8dee504c35438aa99dc6ea7544e96f9c)
I knew this was going to be a lengthy video (which will then be cut and re-purposed for various platforms) so the challenge was creating a video that was dynamic enough and took the viewer through a story.
I achieved this through using a mixture of content ranging from the manufacturing plant, test shots, 3D renders, and shots of the camera in action;
as well as dynamic text:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/6088902f-261a-477f-b662-e4bcf41b38fe_rw_600.gif?h=52ac2c2bcb93c22b53cb072c494b3de9)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/dea60a1d-805f-461f-b31f-07f9b4ce2fea_rw_600.gif?h=581c687f8ac2adbed4827f5a46002819)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/2f43b0a4-7daf-4973-b481-fa00ff26feab_rw_600.gif?h=d602dc82b03b169d0a80569048da11aa)
Dynamic transitions:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/304cc3bc-ff31-4f29-91d7-85bbbe647361_rw_600.gif?h=3eff69532894f3d254344210f3d9d728)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/5e14055a-df7b-44b7-982f-277c6bb16400_rw_600.gif?h=fed7c79e13d8acf6960ad2f00107c0d6)
The result is an ever changing video that showcased all the aspects of the product and engaged its target audience.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/ddb8bf5d-8bbd-4f70-b0fc-4fe093fee3b6_rw_3840.jpg?h=c0784d616b171ddde127d8961cb0529c)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/b1dc1014-36f3-40ae-9a04-99a2a205e93b_rw_3840.jpg?h=240166df406b95044f3f1cc40ea62a95)