Weʼve all met ‘cool girlʼ...but Brat summerʼs long gone....
Idea: Cool girl goes cosy.
We created a series of reels that subverted the cool girl aesthetic and created the cosy girl aesthetic to further drive the main campaign idea of "Fashion now does homeware"
These were creative together with Creative Lucy Pennock.
Below are a selection of some of the reels we created (all shots and edited by myself)
The Cool Girlʼs Guide To Cosy
2025 Predictions.
Bedding Rotation
GRWM To Host A Girl's night in
