To Support the launch of their Spring collection I was tasked with creating 15 reels - 10 womenswear and 5 product only.
These reels needed to move away from their standard smiley poses and needed to position F&F as a 'cooler' brand - aligning with the direction the OOH and AVs are heading in the new year.
Below are a selections of the Reels I created for them:
