We decided to use the partnership Audi has with 1Hotel and give Audi fans have a chance to win a luxury one night stay and spa treatment at 1 Hotel Mayfair.
An extra Christmas treat, on Audi.
The treat also offered a drive in an Audi car in central London for winners to both experience what the ride feels like and take in the beautiful Christmas atmosphere and lights.
To amplify this on social I created two reels - that had media spend behind.
Reel 1 focused on the Hotel
Reel 2 focused on the Ride
This was all supported with interactive stories and posts on the Audi page too.
