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As Content creator at U-studio (Oliver) , I was approached by our client Unilever - specifically the Domestos Brand team; about a new product hitting the shelves at the end/middle of Q1 2023.
The brief was simple: "create excitement and inform the audience about this new product"
With the help of a Community manager, I worked towards creating a deck with concept, creative reference, rough storyboard and locations to present to the client.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/b3990508-75a5-4f3d-9fb2-8cfca9447e45_rw_1920.png?h=7bc3d58785f2c0bd512b490ae8a053fb)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/1906c801-e1a1-46ea-911d-9f05068d3c80_rw_1920.png?h=cea90210b85e030cc75bcfc080b2a837)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/113f2d84-68be-4d10-92e4-756a318a24c0_rw_1920.png?h=c1328d701357342b69b55adc33933826)
the execution of the first "Reveal"
a similar approach was used for the rest of the concepts and the same was also done for the photography:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/d28ffff0-0a8e-4311-96d4-14eae44896a0_rw_3840.jpg?h=e4a97a04a6409759ca70dd3c2cd4c392)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/a6763c3b-aeda-4bba-addd-c5824966d797_rw_3840.jpg?h=4a53556771d4a18378b45d59b6b8f52a)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/c1b6bcfe-c094-4c50-adf3-7f0ff19be08f_rw_1920.jpg?h=1480659ee093626fa1af35df501bb33f)
When doing the reels, I also had trends and socials in mind; in this one I focused on the ASMR trend:
I also paired the product with other complementing products within the Unilever Brands in order to drive regime:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/8ba40240-19d7-4299-b006-42d9c73b5460_rw_3840.jpg?h=031a016a651faaed059beb1c465f8075)
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![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/de1e0bbb-5e9c-45c1-ab8c-87bde4c28288_rw_3840.jpg?h=39ed3932d416c1309ee4d4726c97b72e)
Some reels are shot with stop-motion style as this is another trend within the category:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/6f58e14e-89b0-42e1-938d-deb54cc039a2_rw_1200.jpg?h=40204ef33abb40cff34006756688c597)
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![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/e8825540-13c4-4163-8c92-90d48b643657_rw_3840.jpg?h=2e89abe7f941b59b71ca867a79ada934)
As well as creating excitement, I also make sure that the product versatility and USP was always showcased
A reel showcasing the Power Foam in action on all Bathroom surfaces:
Another ASMR one, this time showcasing an entire bathroom cleaning routine:
Another ASMR driving regime - Power foam and toilet blocks as a combo:
I also used this opportunity to capture photography for the other Unilever brands:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/c02bbc3b-2660-4973-80a9-84645d1570db_rw_3840.jpg?h=b84b25b0865d0a92200a9c55d145cc99)
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![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/f3017c7b-b09f-41dc-8a7f-143fc8175de1_rw_3840.jpg?h=2a260211f29e3c551674ee53ed4d739d)
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![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/0baf3ebd-3b0c-4422-a7bd-a5d1dd85f8ec_rw_3840.jpg?h=a7d5e04fc7b45270fe67c0093ecbb772)
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![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/2f6b6ce1-e038-4a11-b3b9-15d644b52005_rw_3840.jpg?h=3a97371852b4a91479dfe26c74673ce5)
This also extended to the reels: