The team at BAYY agency  was tasked with creating a fan activation strategy in honour of the release of Drake's new album CLB - This ended up being a two day activation project with the theme heavily inspired by the album itself.
One being a Lover boy nails and cuts custom van wrapped in album's artwork 
The other a Loverboy Lambo wrapped in 4000 Roses 
I was tasked with filming the days and creating a series of reels for socials.
The reels reached an audience of over 15,000 people in the first couple of days of being uploaded.

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