The team at BAYY agency was tasked with creating a fan activation strategy in honour of the release of Drake's new album CLB - This ended up being a two day activation project with the theme heavily inspired by the album itself.
One being a Lover boy nails and cuts custom van wrapped in album's artwork
The other a Loverboy Lambo wrapped in 4000 Roses
I was tasked with filming the days and creating a series of reels for socials.
The reels reached an audience of over 15,000 people in the first couple of days of being uploaded.