The Opportunity
Amplify Audi’s activity at Henley and demonstrate leadership in AMBITIOUS DESIGN by partnering with up and coming artists and designers.
Our Response
Was to create 3 hero reels to be shared on Audi's social media platforms , the final reel being a partnership between the brand and the festival's organisers. This activity was supported with Live story sets as well as UGC.
Reel 1 was shared on the lead up to the festival; the 2nd reel was released at the start of the festival and the final reel on the penultimate day of the festival, making it quick and reactive content.
Reel 1 Introduced the RISE program artists, explored their creative journey and highlightedAudi parallels.
Reel 2 showed the creative process of the Audi car wrap transformation for the Henley Festival.
Reel 3 showed the big reveal of the RISE artist’s wrapped Audi in the amazing and energetic setting of Henley as well a snapshot of all the activities and people at the festival.
