Role: Social Creative Lead
The Brief
Turn a kit‑design competition into a moment fans actually want to be part of.
The Idea
Design Your Drip - a fan‑first challenge inviting the EAFC community to create and vote on an in‑game Ultimate Team kit.
My Role
- Built the creative angle + social strategy
- Directed the visual tone and prompts
- Shaped creator/UGC ideas for the submission phase
- Scripted all reveal copy and final asset flow
- Worked with creators Manny and Tobi to deliver the announcement reel, shaping the tone, structure and on‑camera beats to land the reveal with energy and authority
- Delivered the announcement for the winning kit going live in‑game
Competition reveal post:
this had an organic reach of 278k
Shortlisted designs
the poll in this carousel post had 735 entries
Winning designs
The impact
