Audi wanted us to create a short social film for International Women’s Day that celebrated Women in Racing.
To achieve this we looked at the footage shot for a project titled “Lasting Legacy” that looked at Lia Block, daughter of the late, great Ken Block who was a legend in the world of motorsport and rallying; and who is also motorsport driver.
This was easy to execute as the project had clips of Lia Block taking an Audi car for a lap as well as clips of the Vice world Rally champion Michéle Muton also doing the same and overtaking each other.
The final film did a job of showing empowered women ‘driving fast’ - to the shock of men. It also showed the meeting of two different generations - old and young; as well as showcase Audi’s amazing racing cars
Social Film:
