![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/aaa9e3df-0987-4bb3-bd03-49de8c978f3d_rw_1200.jpg?h=009ba16bca4fc3e6e4207acd8c21f035)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/309caa44-abfb-41f9-a60f-604c6045a0f0_rw_1200.jpg?h=8f63bcbf9fb8f4a9b6f142f381d72a52)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/1711a380-f9c4-45b2-94e3-6720bff5dd01_rw_1200.jpg?h=0d86d1608a50e4fde53717269950af30)
Audi wanted us to create a short social film for International Women’s Day that celebrated Women in Racing.
To achieve this we looked at the footage shot for a project titled “Lasting Legacy” that looked at Lia Block, daughter of the late, great Ken Block who was a legend in the world of motorsport and rallying; and who is also motorsport driver.
This was easy to execute as the project had clips of Lia Block taking an Audi car for a lap as well as clips of the Vice world Rally champion Michéle Muton also doing the same and overtaking each other.
The final film did a job of showing empowered women ‘driving fast’ - to the shock of men. It also showed the meeting of two different generations - old and young; as well as showcase Audi’s amazing racing cars
Social Film: