Role: Social Creative Lead
The Brief
Bring the EE Rising Star Award to life on social - making it feel big, cultural, and emotionally charged, while keeping EE at the heart of the BAFTA conversation and help drive votes.
The Idea
A social-first celebration of breakthrough talent.
From nomination day to announcements all the way to voting deadlines - we built a narrative that felt premium, human, and deeply connected to film fans.
From nomination day to announcements all the way to voting deadlines - we built a narrative that felt premium, human, and deeply connected to film fans.
My Role
- Led the creative direction across all Rising Star social moments
- Developed tone, structure and storytelling for nominee content
- Captured and edited all content
- Directed the energy, pacing and messaging for the winner announcement reel across TikTok & IG
Announcement post:
Nominee reveal
Announcement day Wrap up reel:
Nominee interviews:
these were also supported by trend lend social content