Our client F&F asked us to create all POS (point of sale) imagery for the Christmas season.
My role specifically was to create a series of vertical films that would be displayed during the Christmas season in stores as well as something that could double up as reels.
We decided to film this in a studio with a white background and clean and clear lighting so the clothes would stand out - as a lot of the garments had an element of sparkle and ultimately as POS videos their main goal was to showcase the clothing without any distraction.
When directing the models I asked them to:
- be confident
- be friendly
- and to imagine that they were about to go out
- in essence embody what F&F believes their customer to be
the result:
Additionally To showcase the new F&F edit and Christmas range, Tesco invited guests
to enter the world of ‘The F&F Christmas party’. A stylish and sophisticated take on Christmas, pairing
back festive nostalgia to give the F&F range an elevated edge. this was handled by their PR agency while BBH handled the content created - this part was handled by myself.
to enter the world of ‘The F&F Christmas party’. A stylish and sophisticated take on Christmas, pairing
back festive nostalgia to give the F&F range an elevated edge. this was handled by their PR agency while BBH handled the content created - this part was handled by myself.
we interviewed inlfuencers and creators for a fun vOX Pop as well as 1 more lo-fi event recap tiktok and a more premium event recap reel.
EVENT rECAP (PREMIUM) REEL:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/3553c275-c6d9-44de-8b2f-2f6c24e57da1_rw_1200.jpg?h=0c982fb74ca1e9b56543ee86fbbf5c4c)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/f198fd6e-4d12-427d-b723-e273c723ab0b_rw_1200.jpg?h=80a4616185ab8c8b4e52f2d0d00c62f3)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/96df64e3-f04f-4cb9-9cf6-1ddc529ca863_rw_1200.jpg?h=2d467daa39fd8472705dd7582bbd1c9d)
Vox pop:
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/bff7a4d0-fbbf-49e9-81c1-804822ffe362_rw_1200.jpg?h=a01f436a73d7d8e5395f9e02bbcc1bb5)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/d9a93ee1-57c9-499a-a91b-8ca070ff5e3b_rw_1200.jpg?h=ceaffd04372f68762bac59e2e0e952dc)