Our client F&F asked us to create all POS (point of sale) imagery for the Christmas season.
My role specifically was to create a series of vertical films that would be displayed during the Christmas season in stores as well as something that could double up as reels.
We decided to film this in a studio with a white background and clean and clear lighting so the clothes would stand out - as a lot of the garments had an element of sparkle and ultimately as POS videos their main goal was to showcase the clothing without any distraction.
When directing the models I asked them to:
- be confident 
- be friendly 
- and to imagine that they were about to go out 
- in essence embody what F&F believes their customer to be 
the result:
Additionally To showcase the new F&F edit and Christmas range, Tesco invited guests
to enter the world of ‘The F&F Christmas party’. A stylish and sophisticated take on Christmas, pairing
back festive nostalgia to give the F&F range an elevated edge. this was handled by their PR agency while BBH handled the content created - this part was handled by myself.
we interviewed inlfuencers and creators for a fun vOX Pop as well as 1 more lo-fi event recap tiktok and a more premium event recap reel.  
Vox pop:

You may also like

Back to Top