Role: Senior Social Creative
The Brief
Launch the Galaxy S25 Ultra’s Privacy Screen feature in a way that felt genuinely relevant to social - highlighting everyday moments where screen privacy actually matters, without slipping into tech‑demo territory.
The Idea
Turn privacy into a relatable, social‑first behaviour.
We built creator‑led scenarios that tapped into real‑life situations - public transport, gyms, cafés - where people don’t realise how visible their screen really is.
We built creator‑led scenarios that tapped into real‑life situations - public transport, gyms, cafés - where people don’t realise how visible their screen really is.
The feature wasn’t explained. It was caught.
The Execution
A series of lo‑fi, creator‑forward social films designed to feel native to TikTok and Instagram:
- Relatable public scenarios where privacy is compromised
- Casual product reveals showing the Privacy Screen in action
- Natural creator reactions instead of over‑engineered demos
the outcome
TechBadger was chosen for their deep technical knowledge paired with a light, humorous delivery. we felt the above concept would land perfectly with him and his audience - https://www.instagram.com/thetechbadgerr/
Daddy Freckle is a family‑first creator and we felt the concept above would resonate with his audience as it showcased genuine proof points - https://www.instagram.com/daddy_freckle/
