![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/1c238650-4def-444a-88ef-f172ce2137ee_rw_1920.jpg?h=cf1ea56f148cab05df312a12924f9577)
I was contacted and asked to Direct, Film and Edit the music video for a song titled 'Pretend' by artist Jay Krimzz
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/b2b75e1f-c477-483f-9100-fa846ac3c683_rw_1920.jpg?h=2e916f6d46c3f591ad41eba174c499c5)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/3f7a94c7-3476-4235-9bf9-bab35b1281d2_rw_1920.jpg?h=358d97557c8b9a300964ffd8e0c7c1cd)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/04608198-95fa-41c8-9ddf-a15230e81e67_rw_1920.jpg?h=128936449fb11b29578d72236c2bde60)
I was also responsible for crafting the Narrative of the music video which in essence was the artist looking back and reliving moments of a relationship he once cherished but squandered due to him not being ready for such a commitment.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/044d8f91-db3c-4844-8838-b0fea4ad4096_rw_1920.jpg?h=0c1343acc8abd01b82bdef8785fd44df)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/423f32ec-fd01-4170-bc8b-afe2218c6e2c_rw_1920.jpg?h=f52eea2916a969acd3527007bd3d1c46)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/6464356a-b997-4eab-bc20-ab5dc675324a_rw_1920.jpg?h=1a91e2fa386b6107caffd8f706390643)
To bring the story to life I mixed multiple storytelling techniques in flashbacks and archive type VHS footage
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/8dc1c76e-9ea7-47d6-ad72-2c3d0ee82eb4_rw_1920.jpg?h=1addb530e6bdace6eca37bda1cdc8b2c)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/a77aad68-5e42-4fa6-b6ae-e4b22cd0ec0e_rw_1920.jpg?h=32d46e2b3d6f820423396d7434d2f744)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/95519ff0-a71f-4e31-8e7e-0a7c17683d5b_rw_1920.jpg?h=b8f1e39177bb8cf85829e162de748ee9)
The story was layered with performance style shots.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/6555ccff-e9ff-46bc-97d4-cf94fb478859_rw_1920.jpg?h=712218bd3e2fbd3cc9c07326becbf269)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/4f798b78-a135-48dc-bfd3-942022b92603_rw_1920.jpg?h=190ff131554d25bc1c9cb4effc4c7a6e)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/6f2bbb15-52bc-49e3-b6dc-676bca81d2c9_rw_1920.jpg?h=df69258b8fec5ed40af7aece95c2cbee)
Various editing techniques were also used to bring the footage to life and heightened energy - I was also responsible for the grading of the video.
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/2c848ec4-1519-4456-bec4-417e609389cc_rw_1920.jpg?h=4c533fbff5919ff1bb2781ddfc3efefb)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/9f7c1e6b-b83f-4759-8a4a-6a9c7102ab97_rw_1920.jpg?h=b1816edc4d5c306bc4d88fb0d589273c)
![](https://cdn.myportfolio.com/258b26e5ee0ceda3f6b81b84029a05b6/419acce3-eb34-4547-8597-34d1418c9d3d_rw_1920.jpg?h=71fa02f7a9b56f4f833728b009778e2a)
This was the final outcome is a video that complements the lyrics of the song and further heightens its message.
The video strikes a good balance between narrative and performance:
A teaser reel was also created for social media: