Role: Social Creative Lead & On‑Night Creative Director
The Brief
Take the BAFTA Red Carpet beyond the carpet - giving fans at home exclusive access, showcasing EE’s Holobox activation as the hero moment of the night.
The Idea
A fully social‑first storytelling arc that blends surprise, tech, glamour and fan connection.
Across the night, I led the creative, directed talent, and worked with videographers + editors live on‑site to bring the vision to life.
Across the night, I led the creative, directed talent, and worked with videographers + editors live on‑site to bring the vision to life.
THE MYSTERY BUILD‑UP
A tension‑building pre‑show tease dropping cryptic close‑ups, fast BTS glimpses, and host reactions to something “big” coming to the carpet.
THE REVEAL
The first‑look moment. Our hosts turn a corner, freeze, and meet the Holobox for the very first time - unscripted, high‑energy and genuinely confused in the best way.
HOLOBOX INTERVIEWS
Film fans step into the Holobox and are projected face‑to‑face onto the BAFTA red carpet. Guided by our hosts, they interview some of the night’s biggest names
HOLOBOX FAN REACTIONS
A rapid‑fire, hype‑driven montage capturing stars’ instant reactions when they “meet” their the fans - laying emphasis on the surprise at how lifelike the holograms look.
this content in particular went viral ammasing over a million of organic views
WINNERS’ RUN INTERVIEWS
Hosted by Jeriah, we captured fresh‑off‑stage reactions seconds after the biggest wins of the night - including dedicated edit for the EE Rising Star and Best Leading Actor winner.
THE WRAP‑UP REEL
A fast‑moving hero montage capturing the entire BAFTA experience:
RED CARPET DIARIES
A personal creative highlight. A nostalgic, lo‑fi, POV takeover shot on a VHS camcorder - intentionally imperfect, intimate and full of personality. I filmed and edited this one myself.
BEHIND THE BUILD - BRINGING THE HOLOBOX TO LIFE
A BTS look at how the activation came together - the tech, the engineering, the teamwork, the two locations working in sync.
