Context:
In July 2023 Barclays was going to launch a new creative platform for Barclays - Find Your Way Around Money.
This was launched on social through a 15” TikTok Top View (also created by myself) that gained over 6million views in one day. It’s exceeded all UK TopView Spark Ad Benchmarks with regards to VTR's, showing the effectiveness of the creative.
There was also a strong click through performance (within benchmark) with users showing strong intent to learn more.
The ask:
The platform will offer advice and guidance around:
- lifeskills
- savings goals
- and Mortgages
with the ads and social content being staggered over the year
The client, Barclays asked us to create an ad that would introduce the "Lifeskills" offering in app, followed by the Savings Goals offering and finally Mortgages.
My role:
I was responsible with storyboarding, crafting the concept and creating the social ads, across Meta and tiktok taking into consideration:
The narrative in the bigger AV, audio, social media trends, and native tools.
This meant that the concept needed to: present the problem, showcase the brand and present the solution in the first 5-7 seconds.
Main AVs:
written and produced by Marc, Callum and Alex Coughlin
7" Meta specific ad:
LifeSkills:
Savings Goals:
Mortgages:
7" META & TIKTOK ADAPT:
LIFESKILLS:
sAVINGS goals:
Mortgages:
15" TikTok specific ad:
LifeSkills:
Savings Goals:
Mortgages:
Meta variation:
LifeSkills:
Savings Goals:
Mortgages:
Story Polls:
LifeSkills:
Savings Goals:
all social assets created by Ronald olaibi
