EE partnered with Apple to promote their upcoming F1 movie, showcasing a real APXGP car, film-worn costumes, and world-building pieces inside the EE Studio at Westfield London.
As Creative Manager, I was responsible for bringing the entire activation to life on social.
What I did:
- Created a high-energy reel capturing the dramatic arrival and delivery of the APXGP car
- Shot and edited a second reel showcasing the full installation, with the car, costumes, and set elements positioned together
-Framed the activation to connect fans to the film’s universe and its wider tie-in with Apple’s F1 coverage
The Output
F1® The Movie is now streaming on @appletv and we’ve received a special delivery to the EE Studio Store at Westfield White City to celebrate. 🏎️ 👀
F1® The Movie now streaming on @appletv … and EE is celebrating properly 🏎️
We’ve got an APXGP car from the film parked right in-store, Joshua Pearce’s race suit on display and a gaming zone where you can take a shot at pole position.
Come through. Check it out. Pretend you’re in the movie. We’re here for it. 🙂↔️ 🏁
📍EE Studio, Westfield White City until 11 January
@f1movie @westfieldlondon
